A steady attendee of Le Web conference in Paris, and living its rise and death in a wet but always sparkling Paris in December, I decided to throw myself, for the first time, into the #websummit, alongside other 50,000 people that enjoyed this year the warm sun of Lisbon instead of the foggy Dublin.
Fighting my agoraphobia and the rigorous Portuguese security people each morning, I let myself absorbed into the web geeks’ talks that continue to inspire so many, and frighten so many others in the same time.
I think the conference itself reached its scope, though its organisation missed the glamour and fizziness of Le Web, but was set to allow young entrepreneurs standing their chance.
The presence of politicians from Portugal, European Commission and other International Organisations that looked together with the web pundits at how technology affects politics, but in the same time, how policy would impact the web technology in the future, showed a better understanding from the policy makers of this new ecosystem that was left till recently with the millennials.
For me, the summit has culminated with the always electric speeches of Gary Vaynerchuk “Afraid to fail because of other people’s opinion?” and, despite his excessive use of the ‘f word’, I take away from him, and other speakers, some new senses into a technology that doesn’t stop fascinating me:
- It is all about grabbing the attention of your audience
- It doesn’t matter on what channels you are, content is king and the future is all about storytelling
- Bid Data shouldn’t be that big, but be Relevant Data
- Complaining and whining is not a strategy
- Entrepreneurs and corporate people need to understand each other better so they can create value together
- The advertising industry remains conservative and operates often in denial